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Archive for the ‘Strategic Positioning’ Category
Now this is a question not all businesses like to think about.
Some businesses think they are reaching their target market - when in reality they are coming close but just not hitting that great bullseye. You and I both know there is a big difference between hitting your target market (the bullseye) and “coming [...]
Let us ask you an important question. If you’re like most businesses - you probably don’t want to think about this answer. That’s okay - we’ll talk about that too!
“Is your website getting your customer’s attention?”
Tricky question as some businesses may say “Yes” or “No” but not truly know the results. The easiest ways to [...]
Many of us think of juggling as an activity for clowns at children’s birthday parties. But juggling is something that often happens in the business world. You certainly don’t want to do this with your website needs. When you juggle with your website - you’re taking chances with your business that really don’t need [...]
As we start a new year, we turn our thoughts to technology. It seems every year brings some exciting technological advances - and we are sure that 2010 will be no different in this respect. But what cool, fun and new techy gadgets and changes will we see? Let’s talk a bit about what we’d [...]
We think we should tell you: you can be a star.
It’s all up to you. Do you want to be a star?
Who wouldn’t want to be a star? Except for getting chased down by those tabloids, it’s a nice life. But that’s not quite the star-studded life we’re talking about for you. No….Marketing Beyond Design [...]
Do you know what it’s like to run with the “in crowd?” Did you eat lunch in school with the “cool kids?”
Let’s face it: deep down we all want to be popular.
When it comes to your online business, being a popular site can truly affect your bottom line. Have a great site that draws traffic [...]
Let’s all jump in a time machine for a moment….dare to take a ride?
Do you remember “real mail?” When mail was something the Post Office dropped off once a day - not something that “pinged” you every three minutes on your computer?
Do you remember when getting something in the mail felt just a teeny bit [...]
It’s a noisy world out there. Sometimes when you talk to your customers or prospective customers it is easy to wonder if you truly have their attention. There are a lot of things grabbing at their attention.
Tens of thousands of websites are created every month. It used to be that just having a website made [...]
Many businesses are cautious now. Let’s face it: it really is the practical thing to do. But in some circumstances you truly can find an opportunity for growth. Did you know that many of today’s largest companies were started during the Great Depression? Proving that tough times can sometimes be the right opportunity for growth.
If [...]
There’s a lot of talk about brand development lately. It all comes down to this….if your target audience doesn’t recognize who you are: you need stronger brand development.
Think of it like a group of kids playing charades. The first kid is up and is trying to tell the group they are eating a banana. [...]








