Many people are familiar with the saying, “A picture is worth a thousand words.” Nowhere is this statement more meaningful to a business than in the creation of one’s logo. A company’s logo often can represent it easily and effectively without words.

Some of the best company logos remain firmly etched in our minds. Hungry folks easily recognize those golden arches as McDonald’s wherever they go and know they are not too far from a delicious hamburger. Athletes are inspired by the graceful swoosh of Nike’s “Just do it” campaign and lace up their sneakers for another run. Weary travelers know that 8-ball spinning at a distance means they are not far from a Super 8 Motel. Even small children recognize logos as they are learning to read. They realize these logos are symbols to represent things their families are looking for. Every kid knows that finding those golden arches at the right time may mean a Happy Meal is their great reward! But Marketing Beyond Design knows that something deeper is taking place: that this company is receiving increased brand recognition and awareness to further their success. We understand the power of custom logos for our customers. Your logo serves as an instant commercial every time a customer sees it. Their impression of your company is gently reinforced — whether they realize it or not. The reminder to use your products and services is always there when a customer looks at a logo.

A custom logo serves as your ambassador in the community, representing you and reminding people of your company’s goodwill. But you can start to realize just how important it is that every logo be customized for that specific company. You don’t want a logo that is “inspired” by another logo, no matter how popular it happens to be. Your logo also needs to be your company’s voice - as images reach us on a deep, wordless level that people may not fully realize. Think for a moment how energizing it is to look at Nike’s swoosh logo! Could we truly imagine Nike having any other logo as their own? Would you want to be mistaken for Nike? (we don’t think so!)

Marketing Beyond Design helps its clients to create distinctive and memorable corporate identities when it comes to their visual communications. We know the value of a good logo — especially in an over-communicated world. Our logos cut through the clutter and give your company a strong voice that deserves to be heard. Marketing Beyond Design’s multi-step approach to logo creation is unique and beyond compare. To develop a logo for a client, we begin by conducting an in depth assessment of our client’s business, history, marketing objectives, industry, competitors and most importantly: their vision. Marketing Beyond Design’s talented graphic design team goes to work to create an effective and intuitive logo that will speak for your company and its vision.