Many clients will say, “I have a website.” But do you have the right kind of website: that’s the critical question. There’s a lot of noise out there on the Internet today. Are you making the right kind of noise so your company, products and services are being heard by the right people?

It used to be that very few companies had websites. Ten or even seven years ago, having a website truly put you ahead of the pack. Quite honestly, it didn’t even have to be a great website - just having the website and “being on the web” made you a great innovator in your crowd.

But today you need more. Compare this to having a quiet conversation with a friend in their car while going somewhere, to having a conversation with them on a crowded bus. The bus is going to be filled with other types of conversations. People are going to talk louder or even talk over you and your friend. So you are going to have to do everything that you can to make sure that you can be heard.

Try adding Online Video Marketing, a very popular service at Marketing Beyond Design. When you add an audiovisual introduction, it is like having a professional spokesperson for your company working 24/7, 365 days a year. This spokesperson communicates the high value of your company’s products and services to potential customers as they visit your website. It also keeps your potential customers active and engaged on your website.

So sometimes Mom isn’t right….making a little noise can actually be good for you. But that whole thing she said about vegetables was very much on target.