It’s easy to see that successful companies rely heavily on their logo design for recognition by their customers and within their industry. As customers we’ve all had experiences seeing logos alone and knowing exactly which company they represent. Who could mistake “the Golden Arches” of McDonald’s? Or the “Swoosh” for Nike? Or the “8” for the Super “8” Motels?

A great logo does a lot of talking for you – all without saying a word. Very much like that saying of “a picture is worth a thousand words,” at Marketing Beyond Design we fully believe that your logo is certainly worth those thousand words as well. Your logo reminds potential customers about your products and services. It reminds them about how unique and special your company is – exactly why someone should pick you over a competitor. Some would say that the logo itself is like a tiny advertisement anytime someone sees it because it carries with it so much information about a company.

Experts say customers need to be introduced to your company many times – like 20 times before they will consider buying. Your logo has the potential to do a lot of work for you. But Marketing Beyond Design knows that this logo needs to be strong, intuitive and effective. It not only needs to be a logo to represent your company – it needs to be the right logo.

Give Marketing Beyond Design a call today to talk about our multi-step approach to logo creation and how this can assist your company

Photo credit (c) 2009 Niels Timmer