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12/1/09
Read or Delete?

think our very first exposure to sending messages begins in grade school when we start surruptiously passing messages to other students. You are probably starting to remember some of your grade school experiences now - some of those messages were “hot” enough to get passed around to the entire room…unfortunately including the teacher. Other messages barely made an impact and the kid you passed it to shrugged and crumpled it into their rolltop desk.


We learned then that you have only seconds for someone to react to your message - and that remains very true today. Marketing Beyond Design knows that everything counts when it comes to your E-mail Marketing so we pay attention to every detail. We work with you to create both design and content to attract and appeal to customers. Kids would say that our messages make it completely around the classroom.


Today the success of your messages is not measured by playground popularity, a trip to the Principal’s Office or even just being ignored by your peers. It is measured by whether your customers read you…or delete you. You need every advantage on your side as you approach customers with a message. At this point your “average” customer receives hundreds of e-mails daily - some they want, others they didn’t know they wanted until they got them and still more that just take up space. It is critical to realize that on the typical day you are not just competing with your competition - you are competing with the other noise that exists in your customer’s in box.


The Leaf E-mail Manager is an ideal solution for small- and medium-sized businesses that want to create an impact with their online marketing strategy. You can develop, manage and distribute e-mail campaigns, newsletters, welcome e-mails, autoresponders and special promotions.
Before you start to feel like the new kid in school…don’t worry. Marketing Beyond Design conducts an extensive assessment of your goals for the campaign, including the target audience, current marketing strategies, market space and competitive landscape. These tools for success assist in creating a successful campaign your customer will pay attention to. Trips to the Principal’s Office not required!

© 2009 Marketing Beyond Design, Inc. White Plains, New York / 914-831-9469 / Boston, Massachusetts / 617-252-8778