Direct Mail Campaigns

Direct mail is a written communication, perhaps in postcard or flyer form, that provides the recipient with information regarding a company, its products, its services, and special offers. It is a form of "response marketing" since it is intended to elicit a response from the recipient in the form of either a purchase, inquiry, or visit. It is one of the most effective ways to build current customer loyalty and turn likely prospects into actual customers.

At MBD, we create results-driven direct mail campaigns. By integrating impactful design elements with effective messaging, a campaign may be successful. However that is not enough. It is important that the campaign is targeted to the correct audience, those that are likely to respond to its messaging.

We develop direct mail campaigns with the express purpose of providing our clients with a great return on investment.

The Development Process

MBD will work with clients through every step of the process. We begin with an assessment of your aims and goals for the campaign. Next, we clearly define the target audience, based on a number of factors including: age, sex, buying history, geographic location etc. From there, we will assist you in address list acquisition if necessary. We will then craft the postcard by strategically placing design elements with effective messaging, to ensure that the piece creates an impact with the intended recipient and that it will not be discarded. The postcard will feature your unique logo and brand colors to ensure that it aligns with your brand identity.

Benefits of Direct Mail Campaigns

• Increase brand exposure
• Build customer loyalty through increased communication
• Remind customers of appointments
• Convert prospects into actual customers
• Increase sales through special offers